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MSP Partner Acquisition Stack

‍Here is my recommended partnerships tech stack for: Partner Acquisition, Partner Attribution, and Partner Enablement.

I get asked about tools to manage partnerships a lot. Being from the martech space [originally], I was use to having amazing software that did not charge me unless I wanted to build on top of or connect to the solution, add more teammates, or use more of their api (features).And even then, these robust platforms were $20-$50 a month.

Take Airtable, Zoom, Slack, Notion, Miro, ActiveCampaign, Owler... for example... amazing robust tech - all free.

Not all of the software below are free, but most are inexpensive.

Here is my recommended partnerships tech stack for:

Partner Acquisition:

Reveal, Crossbeam or Partnered to cosell and influence your partners' accounts, apideck for a powered integrations directory with automated-landing pages which are indexed automatically, Partnerhub® for marketing yourselves to vetted MSPs,Webflow (if you already use it) for landing pages or a completely free partner directory, and Owler (or Partnerhub again) for finding lookalike partner persona data.

https://www.partnerhub.app/

https://webflow.com/

https://www.apideck.com/

https://reveal.co/

https://www.crossbeam.com/

https://partnered.com/

https://www.owler.com/

Partner Attribution:

You will need to attribute referrals, track partner data, payout, manage influencers, and scale TCMA campaigns. Here is an awesome stack in order to achieve it all (not, choose Xamplify and StructuredWeb for content attribution. Everflow or Google Analytics 360 for site click attribution.

https://www.everflow.io/

https://analytics.google.com/analytics/academy/course/8

https://xamplify.com/

https://www.structuredweb.com/

Partner Enablement:

It's time to encourage them to refer more. We recommend Mighty Networks to house your LMS / Community, Journey to onboard, Slack because they will ask for it, and Partnerhub® for projects, daily communication, asset sharing, and to show them the track to success in your program.

https://www.journey.io/

https://www.partnerhub.app/

https://www.mightynetworks.com/

https://slack.com/

Alex Glenn

CEO

Founder and CEO of Partnerhub. Proud father. And proud of what our team has built!