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The Top SaaS Partnerships for B2B Inbound or Revops Agencies

In no particular order, here are what we believe to be the most exciting channel partner programs for B2B marketing agencies

In no particular order, here are what we believe to be the most exciting new channel partner programs for B2B marketing or Revops agencies based on these criteria: 

  1. Their willingness and ability to drive leads back to partners
  2. Co-marketing and co-selling collaborations
  3. The product quality

First, where you can find these: Partnerhub®

Description: Partnerhub® is where digital agencies and tech solutions come together to find, vet, deploy and enable as many partnerships as you can handle.

Create your profile today: Partnerhub® for partnerships-led growth

Chili Piper

Description: Founded in 2016, Chili Piper is the only complete Meeting Lifecycle Automation platform built for teams. We replaced the tedious process of emailing back and forth to schedule a meeting with 1-click scheduling. Unlike booking links, Chili Piper suggests times for you to meet, improving both the amount of leads you receive, and the number of meetings held.

For Sales, Chili Piper uses smart rules to qualify and distribute leads to the right reps in real time. We also allow companies to automate lead handoff between SDR to AE, and make it easy to book meetings from marketing campaigns and events.

Companies like Square, Twilio, QuickBooks Intuit, Spotify, and Forrester use Chili Piper to create an amazing experience for their leads and customers.

Category: Lead Generation

“SMS meeting reminders via Chili Piper. We've seen a 127% reduction in meeting no-shows since flipping on this out of the box feature.”

  • Hayley Thayer, Founder & Marketing Strategist

What makes them a solution for B2B sales or marketing: Chili Piper allows sales teams to set up conversion funnels for increased demo’s and a better lead experience.

Offer: Rev share, digital and in person co-marketing, ability to drive professional services around Chili Piper. 

Check it out here: Chili Piper | Inbound Lead Conversion and Scheduling App

Partner with them: Become A Chili Piper Partner Today | Chili Piper

Syncari

Description: We power unified data ecosystems and models for customers to align, activate, and analyze their business data.

Category: Data Analytics 

“Syncari partner ecosystem provides the technology and guidance todays hypergrowth organizations need to put their data to work.”

  • Mary Vue, Head of Partnerships and Alliances 

What makes them a solution for B2B sales or marketing: Syncari helps data to work. Helps customers align, analyze and activate data and unlock business alignment.

Offer: Refer, Resell, scalable Agency license.

Check it out here: Syncari | Automate your data, Align your business

Partner with them: Syncari Partners | Putting data to work, together

Apollo.io

Description: Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy.

Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close.

Category: Lead Generation

“I recommend Apollo to all of my clients, and it is a game changer for them. Starting your own business is really about maximizing your time, and Apollo is a great tool to help you do that.”

  • Desmond Legge, Founder of Growth Systemz

What makes them a solution for B2B sales or marketing: Apollo helps starting businesses maximize their time, and empower clients with their vast B2B database and end-to-end sales engine.

Offer: 

  • Earn 15% recurring commission on monthly plans for the first 12 months of each paying customer you refer.
  • Earn 20% commission on annual plans for the first year of each paying customer you refer.

Check it out here: Sales Intelligence and Engagement Platform | Apollo.io

Partner with them: Affiliate Partners | Apollo 

Ocean.io

Description: Find the right opportunities to increase revenue and grow more efficiently with intelligent business data from Ocean.io. 

Ocean.io was founded in 2016 by three entrepreneurs looking to solve their own problem:  So much effort wasted chasing leads that were the wrong type of companies to begin with.  

Even when they seemed like a perfect fit on paper, they often were revealed to be off-target once salespeople dug in and really understood the business. In fact, businesses seemed to be almost as unique as people, but that detail was lost in the ‘one-size-fits-all’ approach of Industry Codes and firmographics.

There had to be a better way to identify what companies actually do from the outside, in order to determine their need for products and services.

And so Ocean.io was born.

Category: ABM

“Our false positive was north of 30% building target account lists using SIC, NASICS, D&B’s or LinkedIn industry classifications, and with Ocean.io it’s now under 3%.”

  • Erik Paulson CEO at Vendisys 

What makes them a solution for B2B sales or marketing: Ocean helps agencies find higher paying customers more efficiently by doubling their meeting booking rates & decreasing MQL costs.

Offer: We offer different possibilities for our partners. Depending on what is preferred we can offer the following:

- Discounted licenses for resale

- Referral Bonus for each resale

- Free/Discounted Ocean.io Account

- Co-Marketing possibilities

Check it out here: Ocean.io | B2B Prospecting Data | ABM Targeting | Vertical Sales

Partner with them: https://app.partnerhub.app/marketplace?tab=tech

Contractbook

Description: Any agency working directly with B2B revenue teams knows the importance of the contract sending and signing process. This is why so many saas are trying to offer their version of the contracts process. But, very few have it nailed and even fewer incorporate partners into that sales process.

Contractbook is a software company that enables small and medium-sized businesses to manage the entire lifecycle of their contracts in a single, fully automated flow. Funded by investors including byFounders and Gradient Ventures, Contractbook was founded in Copenhagen in 2017 and serves over 100,000 users in more than 75 countries with data-driven document automation.

Category: Contracts management

“Partnering with Contractbook has give us the edge in our business. Managing drafts, proposals, redlines, and e-signatures could make one's head spin. But we feel confident recommending Contractbook to our customers as the Swiss Army Knife solution.”

  • SKALED

What makes them a solution for B2B sales or marketing: Contractbook adds a layer of value to B2B agency retainers - not only service revenue, but stickiness from the strategic expertise. Don't stop the service at demand gen or CRM implementation, help your clients with all aspects of the sale using contracts.

Offer: Commission - 50% of first year contract value + 20% of second year contract value. As well as: 

  • Co-marketing
  • Co-selling
  • Increased support

Check it out here: https://contractbook.com/

Partner with them: https://contractbook.com/partnership

Join Partnerhub® to find and manage all of these partners: https://www.partnerhub.app/

Smith.ai

Description: Smith.ai is known for superior call answering services. Our friendly, professional virtual receptionists answer calls, web chats, and texts, book appointments, qualify leads, handle new customer intake, answer questions, and make outbound calls for you and your business. You get the experience of an in-house receptionist, at a fraction of the cost. Our clients say it's the "best business decision"​ they've made.

Since 2015, we've answered over 1 million calls and chats for lawyers, consultants, agencies, contractors, and many more small businesses and independent professionals.

Our goal is to make your business more efficient and productive. We save you time and money, keep your existing clients happy, and help you grow your business with qualified leads.

Category: Lead Generation

“Getting results for our clients is what we care about the most. Having someone we trust make and impression and handle new leads is important. Our clients are happy with Smith.ai and so are we.”

  • Matt Burke, Zillametrics

What makes them a solution for B2B sales or marketing: Smith.ai let’s agencies sell a call and chat reception as well as appointment-setting CRO service for all types of websites / clients. 

Offer: Our partners receive an up front payment for every new Smith.ai customer we bring in together. They also receive a % of the subscription as a recurring revenue share paid out quarterly.

Check it out here: Smith.ai Partner Programs | Let's Grow Businesses Together

Partner with them: https://app.partnerhub.app/marketplace?tab=tech

Leadfeeder

Description: Leadfeeder is a B2B lead generation software that identifies the companies visiting your site, how they got there, their behavior, and their intent to purchase.

Over 45,000 salespeople, marketers, and agencies are already using Leadfeeder to get better results.
By identifying the anonymous companies on your website, your sales team is able to find ready-to-buy sales leads, beat competitors to the sale, and build better sales pitches. And from a marketing standpoint, you'll be able to leverage our data to increase conversions and close the measurement gap from click to sale.

Category: Lead Generation

“Leadfeeder provides a great way to see tangible success of marketing efforts before the form fills and calls come in. It validates our marketing programs and prepares the sales teams for the inbound leads.”

  • Lara August, Founder/ Creative Director, Robot Creative

What makes them a solution for B2B sales or marketing: Leadfeeder drives more revenue back to agencies by developing their whole digital sales & marketing process from lead generation to website development.

Offer:
Grow your business: Tap into our audience of 100k+ B2B marketing and sales professionals through event and content collaboration opportunities.

Turbocharge your reporting: Add an extra layer of data and analytics to your service to help attract new clients and also better highlight your ROI to improve client retention.

Choose an incentive plan that best fits your business model: Earn exclusive discounts and/or commissions.

Check it out here:
B2B Lead Generation Software | Leadfeeder
Partner with them: Partner Program | Leadfeeder

Postal.io


Description: Postal is an offline marketing automation platform and marketplace that helps personalize, automate, and scale direct mail, internal and external events, branded company swag, and personalized gifts to drive better engagement with prospects, customers, partners, and employees.

Postal's expansive marketplace, flexible integrations, and comprehensive events portal help companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores.

Category: ABM

“Postal takes the headache out of managing customer send lists in spreadsheets, removes the human capital aspect of purchasing, packaging and sending in a timely manner, and lastly gives you eyes into ROI on your swag spend.”

  • Abe B, Senior Director of Business Operations at Opendorse

What makes them a solution for B2B sales or marketing: Agencies can create a lucrative implementation and optimization service for their clients around triggered gifting. Postal.io helps solution, technology, and referral partners and their clients create engaging relationships that convert.

Offer:
Incentives for agencies:

- Co-Marketing and Co-Selling

- Mutual Lead Generation

- Financial Incentives

- Added Support


Check it out here:
Postal | Offline Marketing Automation Platform
Partner with them: Partners | Postal

Walnut.io


Description: Agencies love working with Walnut since we can augment any sales/marketing/solutions engineering strategy with interactive product demos throughout the entire sales funnel.
Walnut Helps You Close More Deals with Personalized & Interactive Demos.

Category: Lead Generation

“We've loved working with the team at Walnut. They're a best-in-class group driving serious value for customers.” - Skyler Russell, Partnerships Manager at Tray.io

What makes them a solution for B2B sales or marketing: Walnut helps teams with implementation and integration - boosting marketing or sales strategy and broadening offerings by using interactive demos.

Offer:
Offering Walnut as an additional service (called "Interactive Sales & Marketing Demos") to your portfolio. You can sell it and service it post-sales.

Check it out here:
Create Interactive Product Demos | Walnut
Partner with them: Partner (walnut.io)

SurveySparrow

Description: The all-in-one Omnichannel Experience Management Platform. SurveySparrow is designed to scale with businesses with a personalized solution.

  • Optimize every touch-point across your customer journey. Be proactive, & exceed expectations.
  • Develop solutions, drive usage, & build loyalty. Deliver superior product experiences.
  • Engage your employees, & enhance productivity. Develop a high-performing culture.


Category:
CRM Setup & Integration

"Challenges related to look and feel, and reporting are now things of the past. The UX of SurveySparrow is excellent..." - Katherine Stevens, Market Intelligence and Strategy Manager, Digital Wallets, Paysafe

What makes them a solution for B2B sales or marketing: SurveySparrow is an end-to-end Conversational Experience Management Platform that helps businesses get a 40% better response rate. Agencies can set up SS, support it, and market the results in content or on social.

Offer: 

- A product built with partners in mind. White-label or use our account hierarchy to do custom implementations and managed services for your customers

- Social mentions and the opportunity to get showcased in front of our 100K customer base

- Revenue share of 25% of the revenue recognized from the customers brought in through the partner in perpetuity for the lifetime of the customer

- MDFs for demand generation

- Co-marketing and co-creation with the partner

- SPIFFs apart from the 25% commission


Check it out here:
Omnichannel Experience Management Platform - SurveySparrow
Partner with them: Partners - SurveySparrow



VideoForm

Description: Send personalized videos & images 2x your conversions. Use VideoForm to:

  • Make personalized & dynamic images
  • Create personalized videos at scale
  • Find 100+ templates to start with personalization

Agency Partners will qualify for a free account with credits and a listing on their ‘Integrations’ page and inclusion in their “Partnerships Announcement”.

Category: CRO

"Good tool for sales prospecting. Not super technical but it's still easy to use. The gif thumbnail is a nice trick to increase the open rate. Makes sending personalized videos at scale possible.” - Josef K., Digital Marketing

What makes them a solution for B2B sales or marketing:  VideoForm supports marketing agencies of all sizes to sell hyper-personal emails & Linkedin messages for their clients on top of their services.

Offer:
VideoForm offers special incentives and resources to partner agencies looking to sell hyper-personalization toolkits to their clients and community.

On successful sales/conversion of an account, we provide 20% as a referral fee for the lifetime of the customer. The payout of the partner's share depends on the billing cycle opted by the customer.

Check it out here: Personalized Video & Image Creation Platform - Videoform
Partner with them: VideoForm Affiliate Program - Earn 30% Recurring Commission


Typeform

Description: Typeform turns average forms & surveys into a powerful brand communication tool for businesses. Typeform was founded by two designers: David Okuniev and Robert Muñoz. Their mission? Make online forms a little more human.

Create forms, surveys, quizzes (and so much more) to grow your audience, improve just about anything, and validate (or invalidate) your best ideas.

Category:
Operations

“With its user-friendly interface, we’ve seen response rates to surveys and feedback improve drastically. It’s also quick and simple to implement, which reduces costs for our clients.” - Ed Hackney, Executive Creative Director @ Affinity ID

What makes them a solution for B2B sales or marketing: Typeform helps agencies to create a lead gen magnet that reels in leads, a survey that boosts traffic, or a feedback form that automates busywork.
Offer:

  • 20% Commission
  • 20% Discount on your agency account
  • Partner Certification


Check it out here:
Typeform: People-Friendly Forms and Surveys
Partner with them: https://www.typeform.com/partners/agencies/

Join Partnerhub® and get started: https://www.partnerhub.app/

Keywords:
B2B
Top partner programs

Camila Auz

Partner Experience

I am excited to bring the world this new type of platform and show how we will change the way partnerships are found and managed for both tech and digital service providers.