Your partners need branded assets, resources, legal documents, and approval submissions for all of the above. Here's a great way to provide that.
Leverage this strategy to quickly get into conversations with customers in any ecosystem.
Circles is a strategy we coined a few years ago to help partner leaders understand why and how to form strategic groups of partners.
Partnering is like running a joint venture. So, let's learn how to set up your partnerships like a joint venture.
Here are a few creative ways you can and should implement to ensure your service #partners are (1) known, and (2) top of mind for your other departments like CS and Sales:
In this article, you will hear when and how tech companies can go-to-market with three partner types.
The massive sales community HYPCCCYCL invited me to debate two MIT alumns on the topic of Ai replacing sales and partnerships managers. Here was the result.
This article will help partnerships leaders understand how each of the individual roles inside an org will need you to reach out to them.
Here's how to run your partner program, effectively, for free.
Steep quota's early on in a partner program can cause a lot of problems for your team. Here's why and how to avoid this issue...
Product-led growth is a strategy many new SaaS companies use. But, when partnerships enter the product-led equation, it can become very difficult to do both.
Use a "Partner Memorandum" to ensure ROI from your partnerships. Use this document, or the feature inside Partnerhub.
10 strategies agencies can use to ensure ROI from partnerships. Here they are...
This is a polarizing topic - do referral commission payouts actually incentivize partners to refer? Let's find out...
Partnerships GTM is a tricky strategy, but it does work. Here's how to do it.
Launching your partner program at the right time is crucial to your success. In this article, we'll discuss poll results...
This article will help partner teams understand what a tiered system means and when, if ever, it should be set up:
A look into the issues and solutions for product-led companies wanting to start working with partners...
Let's discuss whether or not Affiliates and Affiliate campaigns should be managed by the Marketing team or Partnerships team.
Here is a great strategy for building your personal thought leadership and network around a niche in 6 months: