The problems with account mapping and co-selling

Sales are great, and co-selling sounds wonderful. But here's why co-selling often fails. And it starts with account mapping.

How to comp your first Head of Partnerships

Compensation strategy for a brand new partnerships team can be a challenge. It's not synonymous with sales... It's not the same as marketing... Here's how to do it.

The Partnership Grow th Games Strategy to Increase Referrals from your Partners

It's difficult to activate partners. This strategy can help. Use it to replace a difficult to manage commissions incentive.

The top 5 pitfalls of joint Go-to-market operations!

Going to market with partners is tricky. There are a lot of risks. But, we are here to help you avoid them using these strategies.

Create the perfect "Partner Marketing Hub"

Your partners need branded assets, resources, legal documents, and approval submissions for all of the above. Here's a great way to provide that.

The "Land and expand" partnerships strategy

Leverage this strategy to quickly get into conversations with customers in any ecosystem.

The "Circles" strategy

Circles is a strategy we coined a few years ago to help partner leaders understand why and how to form strategic groups of partners.

Setting up the channel Partnership like a Joint Venture (in 7 steps)

Partnering is like running a joint venture. So, let's learn how to set up your partnerships like a joint venture.

3 creative ways partner teams can drive referrals back to their partners 😲

Here are a few creative ways you can and should implement to ensure your service #partners are (1) known, and (2) top of mind for your other departments like CS and Sales:

When and how to go-to-market with partners.

In this article, you will hear when and how tech companies can go-to-market with three partner types.

Will Ai Replace Partner Management?

The massive sales community HYPCCCYCL invited me to debate two MIT alumns on the topic of Ai replacing sales and partnerships managers. Here was the result.

Understand what incentivizes each partner personas before you reach out.

This article will help partnerships leaders understand how each of the individual roles inside an org will need you to reach out to them.

How to run partnerships effectively without a software budget

Here's how to run your partner program, effectively, for free.

New Partnerships Managers, What should your first 3-month quota be?

Steep quota's early on in a partner program can cause a lot of problems for your team. Here's why and how to avoid this issue...

The Partnership Memorandum

Use a "Partner Memorandum" to ensure ROI from your partnerships. Use this document, or the feature inside Partnerhub.

10 Strategies Agencies can use to Increase Revenue from Partnerships 💰

10 strategies agencies can use to ensure ROI from partnerships. Here they are...

Do partner commissions attract or retain digital agency solutions partners?

This is a polarizing topic - do referral commission payouts actually incentivize partners to refer? Let's find out...

Partnerships GTM is a tricky strategy, but it does work. Here's how to do it.

When is the ideal time for a tech startup to invest in partnerships?

Launching your partner program at the right time is crucial to your success. In this article, we'll discuss poll results...

Should SaaS Partner Programs have Tiers?

This article will help partner teams understand what a tiered system means and when, if ever, it should be set up: