How to run partnerships effectively without a software budget

Here's how to run your partner program, effectively, for free.

New Partnerships Managers, What should your first 3-month quota be?

Steep quota's early on in a partner program can cause a lot of problems for your team. Here's why and how to avoid this issue...

The intersection of product-led and partnerships-led... For better or worse.

Product-led growth is a strategy many new SaaS companies use. But, when partnerships enter the product-led equation, it can become very difficult to do both.

The Partnership Memorandum

Use a "Partner Memorandum" to ensure ROI from your partnerships. Use this document, or the feature inside Partnerhub.

10 Strategies Agencies can use to Increase Revenue from Partnerships 💰

10 strategies agencies can use to ensure ROI from partnerships. Here they are...

Do partner commissions attract or retain digital agency solutions partners?

This is a polarizing topic - do referral commission payouts actually incentivize partners to refer? Let's find out...

Partnerships GTM is a tricky strategy, but it does work. Here's how to do it.

When is the ideal time for a tech startup to invest in partnerships?

Launching your partner program at the right time is crucial to your success. In this article, we'll discuss poll results...

Should SaaS Partner Programs have Tiers?

This article will help partner teams understand what a tiered system means and when, if ever, it should be set up:

The intersection of product-led and partnerships-led... For better or worse.

A look into the issues and solutions for product-led companies wanting to start working with partners...

Should the Marketing or Partnerships team manage the Affiliate campaigns?

Let's discuss whether or not Affiliates and Affiliate campaigns should be managed by the Marketing team or Partnerships team.

How do I quickly build my partnerships peer network and personal brand?

Here is a great strategy for building your personal thought leadership and network around a niche in 6 months:

A salesperson enters my DM's asking if I wanted to "partner" with them...

If you have a salesperson approaching people with a "partnership" proposition, stop them.

Which of the “ ___-Led Growth” strategies could grow a SaaS company the largest

Would a partnerships-led growth model outpace a product or sales-led growth model?

How to convert new Co-Marketing partners to Co-Selling partners.

This is a strategy will help your company: Gain and convert ideal partners using Co-Marketing then Co-Selling in specific pro

The 5-Step Strategy for Partnering with Enterprise-Focused Digital Agencies

Here's how to convert enterprise-focused agencies to conversations about partnerships.

A quick guide to new partnerships nomenclature

Here are the partnerships terms, sources, and meanings we have heard come out over the last year.

Some advice for refining your partnerships pitch.

Pitching a partnership is not like pitching a product. Here is some advice to make sure your pitch is perfect.

The Top SaaS Partnerships for B2B Inbound or Revops Agencies

In no particular order, here are what we believe to be the most exciting channel partner programs for B2B marketing agencies

Why most partner programs fail... And what we can all learn from their mistakes.

Partnering with digital agencies is not straightforward. You have to set up for success to avoid pitfalls. Here's how.