Top 26 new SaaS Partner Programs
Here are the top SaaS Channel Partner Programs launched in the last two years we believe agencies should check out:
Their Willingness to co-market and promote their partners
Co-marketing involves working with mutual involvement in any traffic/lead/user/customer-generation campaigns. A great example of this is Wistia’s Soap Box promotion where they featured a few of their top agency partners in a number of different types of content including blog posts, videos, and events. Its success was share mutually between the agencies involved and the Wistia video platform. Wistia definitely took on the bulk of the effort, but it was the agency partners involved who gave it credibility amongst the videographers.
Find the most valuable co-marketing opportunities today here.
How well they Support initial sales
From our research, the majority of agencies will choose to partner with SaaS they’ve just learned about or purchased within the first 3 months of demo. They typically see the value of the tool in supporting their services, or a strong intent to refer people to the tool right away. This means they expect support. If your agency partners are supposed to put their reputation in the hands of your software and its support team, much more than the first months’ costs are at stake. Therefore, an added layer of support from your team for those first few implementations is necessary for the partnership to succeed.
How hard they try to send partner referrals
This is huge. And not all agency/consulting/implementation partner programs are setup to send referrals down to the agency. There are two ways to show you intend to send referrals:
- Through Product: A partner directory with a CTA that says something like “Get matched with an agency.”
- Or, Through Practice: Training and enabling implementation partners to take on the hours of customizing the solution for new clients.
The former is pretty straight-forward. And, here at Partnerhub, we’ve had to create an entire community to support our partner teams to show them strategies to reciprocate early and still maintain ROI focus.
For the Latter – to explain what we mean by the practice of implementation partner referrals, I’ll share a quote from one of the largest agencies in our network:
“If we see the software company is trying to make additional revenue selling services to customize their own software, as opposed to enabling partners to sell and support those implementations, we won’t partner with them.”
In that relationship, IF the software company wants to have a “Partner” program, their team should be sending new clients down to approved consulting partners for extra services and support.
If the software is not able to or interested in supporting agencies to win new revenue on top of their product, then they should not waste their time with an agency partner program. An “affiliate program,” maybe. But not a “partner program.”
Which leads to the last point:
They understand the difference between a “Partnership” and a “Vendorship”
This is the summation of all the above points. It is implying that if you ‘sell’ agencies on a financial arrangement where in they are only representing your product for a commission (residuals, referral fees, etc…), then it is not a partnership and the agency is a vendor.
This is why we stress the importance of stacking as many non-compensatory incentives as you can in the foundation of your program: dedicated support, referrals, forums, white-label features, co-marketing initiatives, training and certifications… Anything and everything you can do to build value in your program without paying your partners to be there.
Based on the above criteria, here are the best new partnership opportunities for digital agencies:
1. Smith.ai
What is Smith: Smith.ai is known for superior call answering services. Their friendly, professional virtual receptionists answer calls, web chats, and texts, book appointments, qualify leads, handle new customer intake, answer questions, and make outbound calls for you and your business. You get the experience of an in-house receptionist, at a fraction of the cost.
CEO: Aaron Lee
Strategic Partnerships: Maddy Martin
Why is Smith’s partner program on this list?
We love Maddy Martin and what she’s done with Smith’s partner program. It’s incredible. Smith’s partner program will help your members, peers, and friends win more clients, improve client service, and run a better business.
Smith offers different programs:
- Referral Affiliate
- Reseller
- Wholesale
- Paid Influencer Program
Incentives/Benefits
- $150–225 for every new paying client who signs up for a live-staffed receptionist or chat plan. Or choose $ 25/month Smith.ai account credit per client (while active)
- Dedicated affiliate manager
- Co-marketing, co-selling & guest writing opportunities
- Free live webinar tailored to your audience
- Free affiliate training & resources
- Access to Smith.ai Experts & Insiders Group
Notable partners
Why we love their program:
Smith’s partner program is trusted by businesses and the agencies that support them. Agencies will be able to help members, clients and users act on every lead.
“I get a lot of great feedback from clients about their interactions with Smith.ai. The conversion rate from potential clients is about 50%, which is really great and can be attributed to the good first impression their team leaves.” - Louis DiLello, Chestnut Hill Legal.
Learn more about Smith’s partner program here.
2. WayFlyer
What is: Providing eCommerce businesses with fairer, faster, and more flexible funding. Our mission at Wayflyer is to support the ambition of the eCommerce businesses we work with. We do this by solving the toughest problems in eCommerce, giving founders the power to pursue their ambition and achieve their big goals. We started by tackling the single biggest problem in eCommerce; working capital. By giving founders access to unsecured, non-dilutive funding at great rates, we solve their working capital challenges, unleashing growth.
Founder: Aidan Corbett
Head of Partnerships: Mark Nicholson
Why is Wayflyer’s partner program on this list?
The Wayflyer Partner Program will help your customers grow, Earn revenue share, Access a dedicated team. Accelerate your growth with funding and insights, by combining flexible funding with powerful insights, we give you everything you need to accelerate your growth.
Incentives & Benefits:
- Help your customers grow
- Earn revenue share
- Access a dedicated team
Notable partners
Why we love their program:
Wayflyer partner program can drive results for your customers and grow your business.
"Hawke was founded with the mission to provide great and affordable marketing to all brands. Wayflyer brings that same spirit to financing. By integrating Wayflyer's funding platform into our menu of services, we are now making capital as accessible as marketing for our customers." - Erik Huberman, Hawke Media CEO
Learn more about Wayflyer’s partner program here.
3. Xtremepush
What is: Xtremepush is a world-leading customer engagement, personalisation and data platform. It’s purpose-built for delivering mobile-first, multichannel customer experiences. It enables businesses to acquire new customers and communicate more effectively with existing customers through automated, real-time and relevant messaging.
Founder: Tommy Kearns
Head of Partnerships: Sri Kiran Karanam
Why is Xtremepush’s partner program on this list?
Xtremepush integrates and partners with the world’s leading technology providers. We are always interested in adding complementary solutions to our ecosystem. If you would like to become a partner then please get in touch with them.
Incentives & Benefits:
- Free accounts
- Paid lunch and learns
- Co-selling
- Partners get a backlink
Notable partners
Why we love their program:
Agencies working with progressive, marketing focussed brands, can refer the Xtremepush customer data and engagement platform to their clients. The platform enables clients to deliver personalized engagement communications across email, website, mobile app, SMS, and social messengers. Agencies who manage marketing and digital communications on behalf of their clients may also sell services relating to platform setup and ongoing management of Xtremepush platform.
“Xtremepush gives us a true Single Customer View. We’re able to build campaigns that have an awareness of the customer, how they want to be engaged with and also what they want to hear about. That has made it extremely easy for my team to go and build campaigns that are multichannel, that are personalised and to be able to execute them at pace, which is extremely important”. – Adam Palmerini, Head of Digital, Oddschecker Global Media
Learn more about Xtremepush’s partner program here.
4. Syncari
What is: Syncari was born out of frustration. Put simply, we can’t stand the fact that despite the decades of effort poured into integrating and managing data across systems, data confidence keeps getting worse. We built our Data Automation Platform to help revenue leaders take back control of their data and restore data confidence once and for all.
Founder: Nick Bonfiglio
Head of Partnerships: Mary Vue
Why is Syncari’s partner program on this list?
These are not your typical connectors. Syncari Synapses ingest, align, dedupe, and manage data and schema changes across every connected system automatically. The Syncari partner ecosystem to help your customers align, analyze and activate data and unlock business alignment.
Incentives & Benefits:
- Referral Incentives
- 2 Lightning CRM licenses
Notable partners
Why we love their program:
Syncari partner ecosystem helps your customers align, analyze and activate data and unlock business alignment.
“Our partner ecosystem provides the technology and guidance today’s hypergrowth organizations need to put their data to work.” – Mary Vue, Head of Partnerships.
Learn more about Syncari’s partner program here.
5. Integrate
What is: Integrate.io - the data warehouse integration platform designed for e-commerce. Transform your data warehouse into a data platform with Integrate.io’s ETL, ELT, Reverse ETL, and API Management offerings.
Founder: Donal Tobin
Head of Partnerships: Terence Bennett
Why is Integrate’s partner program on this list?
The Integrate Partner Program is an ideal partner for any Agency building solutions for eCommerce clients. They have a powerful low-code ETL solution for any clients needing transformations before the data warehouse. They've built out a comprehensive list of eCommerce ELT and Reverse ETL connectors for typical data warehouse needs.
Incentives & Benefits:
- Offer to agencies
Our standard partnership agreement includes a commission structure. As part of joining this platform, we are kicking off a new co-marketing blog post campaign for the first ten agencies that sign up to work with us. We commit to a co-branded blog post with each of the first ten agencies that sign up.
- For technology alliances
Our integrations page (https://www.integrate.io/integrations/) lists all of the tech companies we partner with across the industry. We have more mature partnerships with a few larger eCommerce platforms that have clients that need our services to fully integrate and populate data across their systems.
Notable partners
Why we love their program:
Integrate are proud to partner with leading technology companies, providing our customers flexibility on a global scale.
Gallus Golf uses Integrate.io’s platform integrations to centralize siloed data and save over 100 engineering hours a month
Learn more about Integrate’s partner program here.
6. Luz
What is: Luz, the Ecommerce Product Database and Market Intelligence Platform. The global economy has shifted how customers find and buy products. Those who can collect, analyze, and act on data have an advantage over those who cannot.
Luz specializes in the collecting and processing of unstructured Ecommerce website data, providing your teams with accurate, clean, and precise data.
Founder: Andrew Kenney
Head of Partnerships: Ben Reynols
Why is Luz partner program on this list?
The Luz Partner Program gives your clients the upper hand by helping them see exactly how they measure up in their competitive landscape. Track competitor, customer, and product data all from one simple platform with Luz.
Their program is split into four groups:
1. Agency Partners: designed for digital marketing agencies looking to get the best e-commerce data into the hands of their clients.
Benefits:
- Revenue share
- Lead sharing
- Co-marketing
2. Tech Partners: are you an e-commerce tech provider whose product compliments Luz? Let's grow together!
Benefits:
- Revenue share
- Lead sharing
- Co-marketing
3. Marketplace Partners: if you make online shopping easy by aggregating multiple e-commerce brands into one marketplace, Let's chat!
Benefits:
- Revenue share
- Co-marketing
- Member discounts
4. Affiliate Partner: Whether you're a consultant, current customer, or anywhere in between, we've got the right partnership for you.
Benefits:
- Revenue share
Notable partners
Why we love their program:
Luz works with agencies and tech companies of all sizes who are focused on helping eCommerce businesses win. Their agency partners can either resell or refer, depending on their preference. They love working with Luz because they can use Luz’s data with their clients to prove out their ROI and drive the most impactful decisions. In addition, Luz provides revenue share, customer discounts, and co-marketing.
Learn more about Luz’s partner program here.
7. Leadfeeder
What is: Leadfeeder is a website visitor analytics software that shows you the companies visiting your website, how they got there, and what pages they clicked.
Founder: Pekka Koskinen
Head of Partnerships: Carol Martindale
Why is Leadfeeder’s partner program on this list?
Leadfeeder is a B2B lead generation software that identifies the companies visiting your site, how they got there, their behavior, and their intent to purchase. Over 45,000 salespeople, marketers, and agencies are already using Leadfeeder to get better results. By identifying the anonymous companies on your website, your sales team is able to find ready-to-buy sales leads, beat competitors to the sale, and build better sales pitches. And from a marketing standpoint, you'll be able to leverage our data to increase conversions and close the measurement gap from click to sale.
Incentives & Benefits:
- Commission-based and discount-based incentives
- Co-marketing and lead generation opportunities
- $100 referral reward per converted customer
- Start sharing immediately once you complete the application below
Notable partners
Why we love their program:
Leadfeeder offers special incentives & resources to individuals, organizations & agencies that want to share the power of Leadfeeder’s platform.
“I would definitely recommend Leadfeeder to any agency that is wanting to provide some added value in their reporting and give more substance to what they're providing to their clients. Where Google Analytics has left off, Leadfeeder takes it to the next level.” Simon Cooper, Owner / Creative Director, WeBrand Digital Marketing
Learn more about Leadfeeders’s partner program here.
8. Gatsby
What is: Scale your community with a fully-automated influencer CRM. Manage thousands of influencers & ambassadors by using automations in Shopify, Klaviyo, Gorgias, Yotpo, and more.
Acquire New Customers For Less: FB ads are not as effective, CAC has gone up. We highly suggest scaling up your micro influencer program, this works for a lot of merchants.
Get High Converting UGC; Gatsby saves a high res version of every Instagram Post that your influencers tag you in. This is great user generated content for marketing
Founder: Brett Bernstain
Why is Gatsby’s partner program on this list?
The Gatsby partner program is a fully automated micro-influencer program for TikTok & Instagram that uses your own customers and your Klaviyo Flows. Automate everything through our integrations with Klaviyo, Omnisend, Justuno, Privy, Typeform, Sailthru, Gorgias, Yotpo Loyalty and more.
Incentives & Benefits:
- Collect handles
- Get insights
- Automate it all
Notable partners
Why we love their program:
You can sync Gatsby with Klaviyo to unlock special flows that automate your influencer outreach, UGC, and rewards automatically. Works with a bunch of other tools too.
"Right now it’s helping us work with our other apps in the tech stack to scale out to 7000 micro ambassadors and growing." Alex Babich, Kulani Kinis founder.
Learn more about Gatsby’s partner program here.
9. Builder.io
What is: Visually build on your tech stack.
Founder: Steve Sewell
Head of Partnerships: Julia Shkrabova
Why is Builder’s partner program on this list?
Builder’s partner program is visually built to optimize digital experiences on any tech stack. No coding required, and developer approved.
Incentives & Benefits:
Free Enterprise accounts for agency partners, access to 1:1 working sessions, demos for clients, and revenue share.
Notable partners
Why we love their program:
Builder partners with leading agencies to help digital businesses build faster and grow faster.
Learn more about Builder’s partner program here.
10. Chili Piper
What is: At Chili Piper, we make meetings happen. Chili Piper is the only complete Meeting Lifecycle Automation platform built for teams. We replaced the tedious process of emailing back and forth to schedule a meeting with 1-click scheduling. Unlike booking links, Chili Piper suggests times for you to meet, improving both the amount of leads you receive, and the number of meetings held.
For Sales, Chili Piper uses smart rules to qualify and distribute leads to the right reps in real time. We also allow companies to automate lead handoff between SDR to AE, and make it easy to book meetings from marketing campaigns and events.
Founder: Nicolas Vandenberghe
Head of Partnerships: Karl Kaiser
Why is Chili Piper’s partner program on this list?
Chili Piper works closely with agency partners to enable you to create new revenue streams while helping your clients double inbound conversion rates. In addition to a 20% revenue share, we provide dedicated sales enablement training, co-marketing, marketing development funds for events, and practice development training so you can deliver value-add services around Chili Piper products.
Incentives & Benefits:
- Revenue Streams
- Co-marketing
- Sales Enablement
- Partner Support
- Recurring Revenue
- Insider Access
Notable partners
Why we love their program:
Chili Piper’s partner program helps your customers double their inbound conversion rates and grow your business with new revenue streams.
Learn more about Chili Piper’s partner program here.
11. The.com
What is: The.com is a low-code website building platform with community-created components that you can share and own. Use The.com to speed up development, collaborate, and share components between all of your sites.
Founder: Jeff Mckinnon
Why is The.com’s partner program on this list?
The The.com partner program is a low-code web automation platform for brands ready to expand their online presence. With The.com, companies can generate thousands of web properties to sell more products, personalize more experiences, distribute more content, drive more traffic, and own more of their end-customers tech stack.
Incentives & Benefits:
- 1 Month of Automate for free
Notable partners
Why we love their program:
The The.com partners with automation tools like zapier, form companies like kwesforms.
Learn more about The.com’s partner program here.
12. Tapcart
What is: Tapcart turns Shopify sites into beautiful mobile apps. We work with the biggest brands like Fashion Nova, Chubbies, Fanjoy, and 3,000+ others. With just a few clicks, you can build a custom app with different product grids with search functionality. Send push notifications to your customers with your own set of triggers and messages.
Founder: Eric Netsch
Head of Partnerships: Noah Small
Why is Tapcart’s partner program on this list?
Tapcart’s partner program enables eCommerce merchants to launch a mobile app, no code required, and create an owned marketing channel of push notification subscribers, one that is better and more effective than email.
Incentives & Benefits:
- Referrals from Tapcart
- Dedicated support
- VIP offering
- Performance transparency
- Access to creative resources
- Co-marketing opportunities
Notable partners
Why we love their program:
Tapcart empowers brands of all sizes to launch a mobile app—from independent mom-and-pops, to big-wig international brands. Refer us to your Shopify network and earn ongoing rewards for every brand that you introduce while helping your clients achieve their growth goals.
“Chronos is a big fan of Tapcart! We use TapCart to help our brands build a brand new revenue channel while creating stronger customer relationships. Brands that want to win the DTC game cannot afford to ignore TapCart. Josh Chin, Chronos CEO.
Learn more about Tapcart’s partner program here.
13. Recart
What is: Use SMS and messenger to turn browsers into subscribers, monetize your lists more effectively, and grow your revenue on autopilot through highly engaging automation.
Using Recart, e-commerce businesses can grow their email, SMS, and Messenger lists 20x faster and cheaper. Send personalized, conversational SMS and Messenger messages at every stage of the customer journey: abandoned cart, receipts, shipping notifications, product recommendations, and one-off promotions with almost 100% open and 30%+ engagement rates.
Founder: Soma Toth
Head of Partnerships: Nicholas Romaya
Why is Recart’s partner program on this list?
The Recart Partner Program is a mobile marketing platform that helps innovative ecommerce brands reach their customers on a new communication channel, Facebook Messenger. Using Recart, marketers can rapidly grow their email, SMS, and Messenger lists at the same time. Based on real-time behavioral data, Recart automatically engages and opens automated conversations with your customers on Facebook Messenger. We deliver messages for all major ecommerce use cases - abandoned cart, receipts, shipping notifications, product recommendations, one-off promotions with almost 100% open, and 30%+ engagement rates. 150,000+ Shopify stores installed Recart so far and saw an average 61x return on their investment.
Incentives & Benefits:
- 5-15% total revenue uplift on average
- Great pricing + rewards
- Co-marketing
- Access software, education, and agency support
Why we love their program:
Recart’s agency partner program is for agencies that want to grow their businesses by providing engaging marketing, sales, and innovation for their clients.
Learn more about Recart’s partner program here.
14. ReferralCandy
What is: We build easy to use, self-serve software products that help small and medium businesses to grow and succeed. ReferralCandy (www.referralcandy.com) helps ecommerce stores increase sales by getting shoppers to refer their friends. Our SaaS app accelerates word-of-mouth referrals for online stores around the world.
Founder: Zach Cheng
Head of Partnerships: Raúl Galera
Why is Referral Candy’s partner program on this list?
A referral program with ReferralCandy rewards consumers when they refer their friends, turning them into a sales team that drives new sales for your clients’ store. Unlike conventional points programs that focus on transactional relationships between merchants and consumers, ReferralCandy focuses on relationships and trust. ReferralCandy rewards consumers only when a new referral takes place, incentivizing them to keep recommending your brand to their friends without any other distractions. We love working with agencies who want to help their customers acquire new customers while retaining their existing ones.
Incentives & Benefits:
- Dedicated partner manager
- Support custom features
- Direct communication channel
Notable partners
Why we love their program:
ReferralCandy provides you with the best referral marketing solution to help you grow your client's sales by fuelling their word-of-mouth marketing. Enjoy a wide range of benefits while we help you look after your clients and help them grow.
"We loved working with the ReferralCandy app to grow our customers' businesses. It's hands down the best referral marketing app for Shopify stores on the market." Giles Thomas, Whole Design Studios.
Learn more about ReferralCandy’s partner program here.
15. Postal.io
What is: Postal is an offline marketing automation platform and marketplace that helps personalize, automate, and scale direct mail, internal and external events, branded company swag, and personalized gifts to drive better engagement with prospects, customers, partners, and employees.
Founder: Erik Kostelnik
Head of Partnerships: Ben Jablow
Why is Postal’s partner program on this list?
Postal is an offline marketing automation platform and marketplace that helps personalize, automate, and scale direct mail, internal and external events, branded company swag, and personalized gifts to drive better engagement with prospects, customers, partners, and employees.
Incentives & Benefits:
- Commission or client credit incentives
- Co-marketing
- Mutual pipeline reviews
- Mutual lead generation
- Unlimited seats to your client's instance to manage the platform
Notable partners
Why we love their program:
Postal helps solution, technology, and referral partners and their clients create engaging relationships that convert.
Learn more about Postal’s partner program here.
16. ShoppingGives
What is: ShoppingGives exists to create social impact with every purchase, having built a community of retailers and nonprofits that give back to one another through their customers and supporters, and we are proud to be a Certified B Corp! The community is created through two unique technologies: an intuitive online fundraising platform and ShoppingGives’ Change Commerce.
Founder: Ronny Sage
Head of Partnerships: Ben Astin
Why is Shopping Give’s partner program on this list?
The Shopping Gives Partner Program makes it easy for brands of any size to give back to causes they or their customers care about, without worrying about compliance and disbursement of donations, which we handle on your behalf. We incorporate charitable giving into the customer journey inviting customers to redirect and donate a portion of their purchase which results in a higher converting customer experience and drives loyalty, increased AOV and LTV for your brand.
Incentives & Benefits:
- Revenue Share
- Dedicated Impact Partner
- Co-marketing Opportunity
- Partner Resource Center
- Partner Training
Notable partners
Why we love their program:
ShoppingGives partner program helps your clients create engaging moments by seamlessly integrating cause marketing throughout their entire customer journey. Enable your brands to make every purchase impactful. Top direct-to-consumer brands are using social impact to do good while doing well. Through authentic giving strategies, these partners are creating a massive impact for the causes they care about and for their bottom line.
Learn more about ShoppingGives’s partner program here.
17. Okendo
What is Okendo: Okendo enables fast-growing consumer brands like SKIMS, Buck Mason, and Zitsticka to leverage their most powerful asset; their customers. Okendo has all the tools brands need to capture and showcase customer-generated content including product ratings & reviews, photos and videos and Q&A. Brands use this content to build shopper trust, drive conversions and maximize CLTV.
Co-Founder: Matthew Goodman
Partnerships: Adena Merabi
Why is Okendo’s partner program on this list?
Okendo’s partner program is for agencies and consultants wanting to assist Shopify merchants implement a high-performance customer reviews program.
Incentives & Benefits
- Revenue share
- Partner Portal
- Co-marketing opportunities
- Exclusive access
- Partner Training
Notable partners
Why we love their program:
“At MuteSix we’re hyper-focused on providing the best solution to our clients, so it was a no-brainer to partner with Okendo. They’ve created a platform that is unrivaled in product, service or price, and the partnership has provided us with valuable exposure through co-marketing opportunities and more.” - Steve Weiss, CEO
“Okendo is a key component of our best-in-class eCommerce success strategy with Shopify Plus. As a partner, Okendo provide our clients with white glove onboarding and an unrivalled set of features. Collaborating with Okendo on high-visibility and complex eCommerce projects is always a seamless experience.” - Cal Wilson, Founder, The Working Party
Learn more about Okendo’s partner program here
18. Audiense
What is Audiense: World’s pioneering Audience Intelligence platform, helping marketers and researchers to develop relevant audience-centric strategies. Put consumer segmentation and cultural understanding at the center of your strategy. Identify relevant audiences, discover amazing actionable insights and inform your strategies to grow your business.
Co-Founder: Alfredo Artiles
Partnerships: Robert Gil
Why is Audiense’s partner program on this list?
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is to conduct social audience analysis. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can uncover audience intelligence to make better marketing decisions, adapt your targeting, improve relevancy and drive high performance campaigns at scale.
Incentives & Benefits
- 20% recurring commissions for 12 months
Notable partners
Why we love their program:
Audiense partners with the likes of Meltwater, Pulsar, and Talkwalker for Social listening. They also have a partnership with GWI for survey panels and with Semrush for traffic information. All these partnerships complement their product very well. However, their tool can also be used as a stand-alone tool.
Learn more about Audiense’s partner program here
And now, here are the most reputable SaaS Partner Programs over the last 10 years, overall:
Here are some saas-only partner programs we found to be most successful in terms of not only their adoption, but also in terms of the strategy when they were put into action, and what they mean to their partners.
Find the best fit agencies' partner programs here.
1. HubSpot
What is HubSpot: HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. Its service portfolio includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics.
Founder: Brian Halligan
Director of Strategic Partnerships: Kevin Raheja
Why is HubSpot’s partner program on this list?
HubSpot’s partner program boasts some impressive statistics, with 59% of their agency partners using retainer pricing for new clients and 81% of agency partners being confident closing deals.
HubSpot’s partner program has 4 options:
Incentives & Benefits
- A Channel Consultant, your onboarding specialist
- A Channel Account Manager, your sales growth coach
- Exclusive in-depth sales training
- Partner-exclusive events
- HubSpot tools for agencies
- White-labeled Content
- HubSpot CRM
- Tiers and Benefits
Notable partners:
Why we love their program:
Their program is an established and efficient option for marketing agencies.
“We wanted to implement a perfect inbound solution from day one, and that’s why we partnered with HubSpot. As a HubSpot partner, we’ve grown our web traffic by 226%, boosted leads by 267%, and now 90% of our clients are on retainer contracts.” – Mikko Seppa, Co-Founder
2. Gorgias
What is Gorgias: Gorgias builds a multi-channel helpdesk integrated with e-commerce merchants’ back-office. It allows merchants to manage all their support from one place.
CEO & Co-Founder: Romain Lapeyre
Strategic Partnerships: Billy McClennan
Why is Gorgias’ partner program on this list?:
Gorgias’ partner ecosystem of partners is made up of digital marketing leaders, web development agencies, and call centers. Gorgas aims to help give those digital agencies and call centers the best customer support automation and interaction monetization tools out there.
Incentives/Benefits
- 20% referral commission
- Co-sponsoring events, podcasts, and meetups
- Lead referrals and sharing
- eComm Customer Experience related content
- Exclusive training
- Product roadmap
Notable partners
Why we love their program:
Gorgias makes it a point for their teams to know everything about how their partner acquire customers (SEO, Events, Meetups, Podcast, Referrals, etc) so they can tag along and help them be more effective at those growth initiatives.
Learn more about Gorgias’ partner program here
3. Klaviyo
What is Klaviyo: Klaviyo helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns.
CEO: Andrew Bialecki
VP, Global Strategic Partnerships: Rich Gardner
Why is Klaviyo’s partner program on this list?:
Klavuyo designed two separate programs, the Agency Program and the Influencer Program
The Agency program focuses on recognizing, growing, and rewarding agencies and consultants that help grow the business of their Klaviyo clients, whereas the Influencer Program is for “brand evangelists,” retailers, and other influencers who have their heart behind Klaviyo.
Additionally, Klaviyo offers two types “Tracks” – the Advisor Track and the Masters Track:
The advisor track is for advisors that give complementary services to current or prospective Klaviyo clients, such as SEO, social media ad management, web development, etc., while the Masters Track is for agencies and consultants that provide clients with all aspects of email marketing.
Incentives & Benefits
- Online training programs
- Unique affiliate link
- MRR referred revenue share
- MRR managed revenue share
- Klaviyo Partner Directory
- Leads from Klaviyo
- Co-Marketing opportunities
- Product roadmap session
- Dedicated IP Pools
- Priority support access
- Dedicated channel account management
- Dedicated customer success manager
- Partner Portals
Notable partners
“One of the greatest things about the Klaviyo partnership is not just the fact that they work with you to help understand how best to position email marketing and, specifically, the Klaviyo platform to the merchant, but also what you can do from a strategy perspective to help them [the customer] understand how they can drive revenue.”
– Nihar Kulkarni, Roswell Studios
Why we love their program:
Klaviyo is rapidly growing their program and the benefits of those who partner with them. For only having rolled out their partner programs earlier this year, it’s looking very impressive.
“At Klaviyo, we understand that for a merchant to truly own their growth, and maximize their marketing channels, they have to draw on a range of tools and expertise. Of course, we see Klaviyo at the hub of these tools, but we have a deep appreciation for the role agencies and others play in helping merchants grow. That’s a key reason why we have invested significantly in building relationships with our agency and technology partners. We’ve designed a unique agency partner program to showcase the different ways agencies support our mutual customers – within Klaviyo and beyond – and reward each partner in a way that aligns with their business goals” – Rich Gardner, VP of Strategic Partnerships, Klaviyo
Learn more about Klaviyo’s partner program here
4. Formstack
What is Formstack: Formstack is a secure workplace productivity platform built to produce ingenious solutions to the everyday work that slow organizations down. From eliminating paper forms to breaking digital silos, Formstack empowers anyone to quickly and easily build custom forms, create documents, and collect eSignatures—all without any specialized skills or coding.
CEO: Chris Byers
VP of Partnerships: Zak Pines
Why is Formstack’s partner program on this list?
The Formstack Partner Program is an ecosystem of Formstack solution experts and complementary technologies. We amplify the impact of our products and culture by working with partners to co-create products, solutions, and customer outcomes that exceed what we could do on our own.
Incentives & Benefits
- Partner training and certification as well as reseller and referral commercial options.
- Training, certification, and dev accounts
- Personalized certification badges
- Rapid-response partner team
- Single-source partner for forms, document generation, and digital signature
- Referral fees for lifetime of customer
- Partner portal to manage referral program
- Accelerating referral fees based on partner tier
- Co-marketing, including Partner Interview Series
Notable partners
Why we love their program:
Formstack built a partner program around how to be successful working with their products. Their team offers expert product guidance, responsive feedback and support, partner development accounts, training and certification, proactive idea sharing and collaboration, and referral and reseller commercial options that reinforce their continued investment in partners.
"Partnerships are about delivering value for our clients. Formstack's enablement and responsiveness are off the charts." - JoAnne King, Healthcare Advisory Services Director, Coastal Cloud
Learn more about Formstack’s partner program here
5. ReCharge Payments
What is ReCharge Payments: ReCharge Payments makes it easy for people to sell subscription products online, and helps them create an amazing remote-first culture.
CEO & Co-Founder: Oisin O’Connor
VP Growth & Partnerships: Samir Said
Why is ReCharge’s partner program on this list?:
ReCharge’s platform and API are used by over 600 partners, and their 10% revenue share for each merchant partner is a significant perk for many partners. ReCharge also created an open API architecture which enables their teams to develop experiences that are highly specialized for each merchant’s needs.
Incentives/Benefits
10% Revenue Share for the lifetime of affiliated merchants
Co-marketing Opportunities
Demos and development support
Access to the latest features
Notable partners
“On our agency side there are a number of notable partners we’re closely aligned with. This is typically a combination of strong industry knowledge, a consultative approach to mutual merchants and an in-depth and proactive knowledge of ReCharge as a platform.”
Why we love their program:
Their 10% revenue share per merchant adds up to be a major perk for partners and helps drive a win-win scenario for everyone involved.
Learn more about ReCharge’s partner program here.
6. Drift
What is Drift: Drift is the world’s leading conversational marketing platform, trusted by top enterprise businesses like Ellie Mae, GrubHub, InVision, Marketo, Okta, Outreach, Eventbrite, Vidyard, and over 50,000 other businesses. Sales and marketing teams rely on Drift to connect with the customers who are ready to buy now.
CEO: David Cancel
Strategic Partnerships: Michele Albanese
Why is Drift’s partner program on this list?:
Drift has three types of partnership offerings: Integration Partners, Certified Partners, and Drift Influencers.
- Integration Partners are SaaS companies and developers that want to build on top of Drift’s platform. This could be integrations, solutions, or bots.
- Certified Partners are marketing agencies, consulting firms, and global systems integrators that aim to resell Drift
- Drift Influencers are Drift customers or brand champions that want to help spread the word about Drift and conversational marketing.
Incentives/Benefits
- Earn 20% revenue share on Drift software
- Access to & listing in the Drift Partner Community
- Co-marketing support and resources from Drift
- Listing in the Drift Partner Directory
- Dedicated Partner Sales Manager and Partner Success Manager for your business
Notable partners
- Six & Flow: Grew business 15% after adopting drift and cut the sales cycle by 33%
- IPSwitch: Generated $3.6 million in pipeline in eight months
- Cro Metrics
- LeadMD
Why we love their program:
Drift’s three types of programs along with their unique brand feel make it easy for anyone to partner with them. (They also made this wild video from when they took their Business Development Manager from Six & Flow skydiving).
Learn more about Drift’s partner program here.
7. DataBox
What is DataBox: DataBox, lead by CEO Peter Caputa (who established the HubSpot partnership powerhouse that exists today), is a “personal data assistant” that pulls all your data into one place and incorporates features like goal progression and smart alerts.
CEO: Peter Kaputa
It’s no surprise that Peter made sure DataBox has a world-class partner program even for a company their size, about 50 employees. We look forward to seeing what DataBox has in store for us!
Why we love their program:
Peter is a luminary in the partnerships game. He is the creator of Hubspot’s partner program and has refined his strategy to build Databox’s program. The best part about their partner program is how embedded it is in the product itself – they showcase their partners’ use of the product in the partner directory AND allow users to download templates their partners have created – further-incentivizing partners to do great things with the product.
Learn more about DataBox’s partner program here.
8. Salesforce
What is Salesforce: Salesforce is the Customer Success Platform. Their social and mobile cloud technologies—including our flagship sales and CRM applications—helps companies connect with customers, partners, and employees in entirely new ways.
Founder: Marc Benioff
Head of Partnerships: Brooke Foster Gardner
Why is Salesforce’s partner program on this list?
The Salesforce Partner Program is built exclusively for the cloud and takes advantage of its customer engagement models, economics, and potential.
Their program is split into two groups:
- Build on the Salesforce platform
- Sell with the Salesforce AppExchange
- Grow with AppExchange Partner Resources
- Move up the program tiers by growing your Consulting Partner Trailblazer Score
- Acquire certifications
Incentives & Benefits:
Consulting Partner Benefits Include:
- Referral Incentives
- 2 Lightning CRM licenses
- Access to the Partner Community
- Instructor-led Training Discounts
- Training
- Partner Roadmap Webinars
- Partner Forums
- Use of Salesforce Badge
AppExchange Partner Benefits Include:
- AppExchange Listing
- AppExchange Marketing Program
- Access to the Partner Community
- 2 CRM licenses
- Social Repromotion
- Author Blog Post
- Partner Webinars
Notable partners
- Wunderman
- Dentsu Aegis Network
- Lyons Consulting Group
Why we love their program:
Salesforce is another established and recognizable brand that is easy for agencies to partner with and hit the ground running.
“Salesforce is leading the way in delivering the personalized experiences that customers expect— this is driving unprecedented growth for our partners, in every industry and every market around the world.” – Tyler Prince, EVP Industries & Partners, Salesforce.
Learn more about Salesforce’s partner program here.
If you are a Partnerhub® user, you can find these top partnerships in your Marketplace.